by admin
3/31/2008 6:33:00 PM
| | Selling products over the internet is no longer a novelty. It's now a basic part of retail business today, and it has allowed for the creation of thousands of "online only" companies, many of whom do not have a physical store anywhere.
When customers visit an ecommerce website, there are certain expectations they have from their experiences with shopping on other sites. Here are some of the features all ecommerce websites should contain: - Product Catalog - Including an easy to use heirarchical navigation
- Search - An ecommerce site must have a robust search engine
- Shopping Cart - One that saves the contents if the user leaves the site.
- Secure Checkout - Customers expect to see that little lock at the bottom of the browser window
- Order Status - Your customers should be able to log onto your site and check the status of their order
And this is just the basics. Here are some of the optional ecommerce features that our clients have asked us for: - Complements - This item complements the item you are currently viewing
- Alternates - When you're out of stock, this is a similar item that is in stock
- Customers also bought - Other people that bought this item also bought these other items
- Recently viewed - Keeps track of the items that were recently viewed, but not added to the shopping cart
- Top sellers - These are items that have recorded the most sales
- Featured products - Show select products on your home page
- Sale items - Allow for products to go on sale and change the price for some period of time
- Coupons - Customers enter a coupon code and get a discount off their order
And the list goes on and on.
Ecommerce development is a large part of our business. Our developers have created ecommerce functionality for some of the largest internet e-tailers and we're ready to help you with your next project. |
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